common Digital marketing myths busted

They either don't understand what digital marketing is or have heard and accepted many myths about it.

However, what are these digital marketing myths, and how are they destructive to organisations if not dispelled? Continue reading to learn about the eight most prevalent digital marketing myths.

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1. DIGITAL MARKETING IS ONLY SUITABLE FOR LARGE ENTITIES

Digital marketing equalises the playing field for all firms, large and small, on the internet. Small businesses may compete with large brands online with a well-researched and proven digital marketing plan, allowing them to reach a larger audience despite having a normal marketing budget. According to a Forrester study, organisations should allocate approximately 46% of their total marketing budget to digital marketing immediately following the pandemic.

In today's world, digital marketing is a vital strategy for any organisation, regardless of its size. Because whether it's a smartphone or a roll of toilet paper, people increasingly begin their search online.

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2. NO NEED FOR SOCIAL MEDIA INVESTMENT

One of the most common mistakes businesses make in the modern era is to believe that their clients are not on social media. According to Statista, nearly 3.6 billion people worldwide will be using social media in 2020. These figures are expected to nearly double to about 4.41 billion by 2025.

Having a social media presence enables businesses to promote their products or services directly to their ideal consumer base, engage with them more, remain current on trends, and even sell through these channels. The opportunities for attracting new clients and generating leads via targeted advertisements on social media sites such as Facebook and Instagram are limitless.

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3. TAKE ACTION ONLY IF YOUR COMPETITION TAKES ACTION

Now, let us keep things simple. If your competitors are using digital marketing, you should consider doing it as well. However, if none of your competitors are online, you should be the first. Utilize the advantage of the first mover and make hay while the sun shines brightly.

A brand should always be ahead of the curve when it comes to digital marketing, since failing to do so means missing out on an entirely new universe of potential customers. Furthermore, digital marketing is not limited to the promotion of products and services via social media. It encompasses email marketing, targeted digital advertising, and search engine optimization, among other things.

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Here's a sneak glimpse at some of Flora Fountain's numerous operations. Flora Fountain is a digital marketing company based in Ahmedabad, India.

4. EMAIL MARKETING IS NO LONGER EFFECTIVE

Let us dispel this myth with the assistance of certain statistics:

Globally, there are 4 billion email subscribers, and that number is predicted to grow to 4.6 billion by 2023.

Daily, 99 percent of email users check their inbox. Sixty-eight percent of those surveyed check their email first thing in the morning.

65% of email users check their inbox at least three times every day.

44% of users check their inbox in the hope of finding a discount from a brand.

Email marketing has a 3,800 percent return on investment.

Still believe that email marketing is out of date?

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If a business believes email marketing is ineffective, it is most likely due to the plan, not the medium. To run a successful email marketing campaign, promotional emails must contain something of value, such as a coupon or discount, include an unsubscribe option, and be sent on a frequent basis.

5. SEARCH ENGINE OPTIMIZATION DOES NOT MATTER

When a potential consumer searches online for something they wish to purchase, the likelihood is that they will click on the very first link that appears on the search engine results page.

SEO, or Search Engine Optimization, refers to the process of optimising your website's content in order to achieve a higher ranking on search engines such as Google. If a firm wants to increase its website's visibility and traffic, SEO is a necessary.

Page of the Search Engine

Businesses can rank in the search engine's top ten results with the help of a well-crafted SEO strategy. This raises their chances of becoming the customer's first pick tremendously. Consider how Flora Fountain may assist businesses with SEO.

Also read: Top rated digital marketing companies in Ahmedabad