eCommerce's Best Email Marketing Software for Boosting Sales

Email marketing remains one of the most effective methods for reaching a large number of clients at once. So, for your eCommerce business, investing in the correct email marketing solutions could be the most effective approach to nurture your audience. Our guide will walk you through the process of selecting the best email marketing software for your eCommerce business!

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Despite the fact that social media appears to have surpassed digital marketing in relevance, email marketing continues to provide merchants, online store owners, and marketers with a high return on investment and value. According to a study done by the Data & Marketing Association, email marketing has a 122 percent average return on investment, which is more than four times more than other marketing formats like social media.

Because email marketing encompasses such a broad range of approaches and strategies, it's understandable that businesses could be perplexed when it comes to selecting the best platform.

Simply said, email marketing services assist in the distribution of emails to a large number of subscribers in order to keep them informed about new items, discounts, and other services. Newsletters and transactional emails are examples of emails that can be sent. Email marketing software assists business owners in informing their whole contact list, increasing sales, and creating a highly engaged community.

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Email marketing software has advanced to the point where segmentation and personalization are at the forefront of email campaigns as a result of recent technological advancements. AI-powered solutions in modern email marketing increase income while lowering costs.

Email Marketing Software Has Many Advantages

Conversions, brand awareness, and client loyalty are the three major pillars of email marketing.

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Businesses that use email marketing services will be able to reach a larger audience and grow sales more quickly, according to research. By 2023, the number of emails sent and received every day might reach 347 billion, according to research.

The main reasons why email marketing is so important for eCommerce businesses are as follows:

Creates automated emails, creates various email templates, creates targeted profiles based on age, location, or previous purchases, and so on.

Reduces marketing expenditures, improves customer interaction, and creates content that is easily shared.

Selecting the Most Appropriate Email Marketing Software for Your Business

Choosing the finest email marketing platform for eCommerce is a challenge for almost every business owner. Despite the fact that some firms require unique characteristics, the following are the most important ones:

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Check email deliverability using the built-in monitor.

To nurture campaigns, automate your email journey.

With the drag and drop builder, it's simple to create personalised emails.

End-of-campaign report for email marketing

Integration with the existing technology stack is seamless.

Customer service is available around the clock.

The next step is to look at the pricing range after identifying these key elements. Fortunately, practically every email marketing tool has a variety of pricing options to suit a variety of requirements. Free trials are also available so that you can get a feel for the tool before committing to a full purchase.

If we're all on the same page about what we want from email marketing services and how they'll help your eCommerce business, there's only one thing left to do: locate your perfect match!

The Top 5 E-Commerce Email Marketing Software

We've compiled a list of the finest email marketing services for eCommerce to assist you in selecting the best solution for your requirements.

Infobip

HubSpot

Plezi

BigMailer.io

Contact is always present

Let's take a closer look at each email marketing programme to see how it might help your eCommerce business generate more revenue.

Infobip

One of the most effective email marketing programmes available Infobip is well recognised as a platform for consumer communications. Because email marketing is an element of this communication, Infobip also has specific solutions for this.

eCommerce organisations may easily incorporate Infobip into their omnichannel strategy, regardless of whatever eCommerce platform they employ. For creating and managing email campaigns, the email marketing tool provides a complete dashboard. Users can produce sophisticated and contextualised emails that provide value to their consumers by taking use of the personalisation option.

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Infobip is the source.

Infobip assists merchants in creating highly tailored and automated email journeys that increase conversions. They can check whether subscribers' email addresses are valid or not using the email validation feature. It aids in the delivery of emails to the appropriate inboxes.

More crucially, an email marketing campaign's performance can only be determined if the analytics are thoroughly studied and reported. Fortunately, Infobip offers a comprehensive analysis of marketing activities across several channels.

To acquire the best possible pricing for your eCommerce store, you can speak with one of their pricing experts.

HubSpot

HubSpot provides a variety of email marketing solutions and methods to help you develop your online store. Without requiring any technical knowledge, store owners, retailers, and marketers may construct and design customised email campaigns. Because HubSpot offers a wide range of services, including Marketing and Sales, it's easier to enhance and optimise email marketing campaigns. The CRM tool, for example, ensures that the customer data you're working with is accurate.

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HubSpot (source)

One of the most effective email marketing services for online retailers. HubSpot also has a number of goal-based email templates available. A drag and drop editor allows users to effortlessly adjust the layouts, CTAs, and branding.

HubSpot's email marketing tool allows users to adjust relevant subject lines, links, attachments, and CTAs, because personalised emails earn more opens and click-throughs.

A/B testing is another feature of HubSpot's services that should be mentioned. This tool will reveal which subject lines receive the most opens, as well as which content is most effective in increasing engagement and purchases.

It's all good! Email marketing software from HubSpot is available for free. The price rises as the number of features expands.

Plezi

Plezi is a robust marketing automation platform that assists store owners in creating completely automated and intelligent email marketing campaigns. They may also create intelligent advertising that segment and personalise their audience automatically.

Plezi could be a good place to start if you're just starting out in the digital world and need email marketing software for eCommerce. The drag-and-drop builder in the email marketing tool allows users to effortlessly customise email templates.

plezi-email-marketing-solution-for-ecommerce

Plezi (source)

Plezi really shines when it comes to evaluating client behaviour. Prospects' purchasing journeys can be tracked to better understand their requirements. Plezi's extensive reports make understanding all of the multi-channel interactions much easier. Some of the data covered in reports are email deliverability, open rates, clicks, and conversion rates.

Plezi has a variety of price plans that range from £299 to £499 a month, depending on how many contacts you have.

BigMailer.io

BigMailer is a cloud-based email marketing platform that lets customers send bulk, auto/drip, or transactional emails. It also comes with a large contact list with a large number of subscribers, allowing you to manage them all from one place.

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bigmailer-email-marketing-solution-for-ecommerce

BigMailer (source)

All forms of email marketing campaigns and white-label alternatives are supported by BigMailer's integrated brand management platform. The drag and drop editor allows users to use pre-made email templates or create new ones based on their preferences.

BigMailer offers specific solutions for Amazon resellers. You can import your contacts and use its email collection forms without linking your Amazon SES account. BigMailer covers all of your needs, from examining bounces, complaints, and unsubscribers to tracking and reporting email interaction.

BigMailer has four pricing options based on the quantity of contacts you have. To obtain additional information, contact them.

Contact is always present

Constant Contact, one of the top email marketing tools for eCommerce, receives the last mention. Marketers may design efficient email marketing campaigns that fulfil their business objectives by using Constant Contact.

Email marketing will continue to be important whether you run physical stores or online shops like Shopify. Users can get help from Constant Contact at any point during their email marketing journey. Creating and creating emails, customising and segmenting customers, and analysing and reporting email marketing campaign data are just a few of the features offered by email marketing software.

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