How to Retain SEO Ranking even after a Website Redesign
- digi tact
- Jan 30, 2022
- 3 min read
Search engine optimization (Search Engine Optimisation) Rankings are delicate and subject to change if the design or content of a website is altered without regard for SEO. There is a significant risk of losing organic traffic, rankings, and sales during a website overhaul or rebuilding.
While there are several blogs and discussions online on how to improve a website's ranking on search engine results pages (SERP), relatively few discuss explicitly how to maintain such ranks in the event of a website makeover. Therefore, let's discuss how to maintain a website's SERP ranks following a redesign and examine some of the ideas offered by the SEO specialists at Flora Fountain, a digital business offering SEO services in Ahmedabad.
optimization for search engines
SAVE THE DATA FROM THE ORIGINAL WEBSITE FIRST
One technique to ensure that your website's rankings do not suffer significantly is to keep the old site's content flow and appearance. Because search engines give preference to pages or websites that are simple to navigate. It is critical to store the data from the previous or current website, including a list of all pages, their URLs, significant pieces of content, keywords, and the sitemap, for future reference. It enables developers and designers to verify that the new website maintains a consistent user experience.
REMOVE CHANGES FROM THE LIVE SITE
This is critical to remember. The website must be deactivated while changes are being made or while the redesign process is underway. Only after testing should the revised version be made live. However, disabling a website results in the firm losing numerous clients and visitors that attempted to access the site. It is recommended that you do so on a separate domain. Experts providing top SEO services in India recommend that all modifications and upgrades be made under a separate domain or staging site, and that only after all changes have been tested and shown to be satisfactory, the new site should be swapped with the old one live on the internet.
IMPLEMENT 301 REDIRECTS
Redirects 301
When URLs are changed, ensure that they have 301 Redirects. The 301 Redirect alerts search engines that content has been moved and directs visitors to the new web page from the old.
A broken link might degrade the website's position, which will eventually result in the business losing organic traffic. This occurs because the search engine allocates the new page's current ranking only after determining that both sites have the same content.
CONFIRM THAT NO LINKS ARE BROKEN
Even after implementing 301 redirects for the pages, issues may still exist. Broken links can occur as a result of a typographical or spelling error in the URLs. And when this occurs, visitors and search engines are presented with a page that reads "404 Page Not Found." This provides another negative experience and can be a significant turn-off for tourists. This issue also degrades the website's user experience and search engine rankings.
Also read: Best digital marketing Company in Ahmedabad
Utilize tools such as Screaming frog, Bing Webmaster, Broken link checker, and Yandex Webmaster to identify broken links on your website.
Not Found 404 Page
REINSTALL SSL CONFIGURATION CERTIFICATES
When a website is redesigned, the Secure Sockets Layer (SSL) certificate for the site may be lost. Additionally, websites that use SSL certificates gain an advantage in the SERPs. Safety and data privacy are critical factors in determining a website's rating since they earn users' trust. SSL adds an additional layer of security by encrypting the data that users choose to exchange with a website. In other terms, it is a communication protocol that encrypts data.
Therefore, whenever a website is redesigned, it is critical to reinstall all SSL certificates to ensure that the new site begins ranking on the SERPs immediately after going live. This is a simple lesson on how to install SSL certificates on your website.
IMPROVEMENT OF THE SITEMAP
The sitemap is an XML file that contains a list of the website's URLs. This information assists search engines in indexing your website's pages. It is advised that when rebuilding a website, a new sitemap XML document is created, as this aids search engines in indexing the website more quickly. Additionally, it enables site users to explore the site with ease. Through webmaster tools such as Yoast or Sitemap Generator, an XML sitemap can be submitted to search engines such as Google, Bing, and others.
MAKE CHANGES TO THE GOOGLE MY BUSINESS PAGE
This may seem like a minor step, but it is critical. Once the revised website is live, the first step is to update the business's Google My Business page.
Google My Business is a powerful tool that businesses can leverage to boost their local search rankings. It can provide local service-based businesses with the exposure they require to rank at the top of their local SERPs.
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