Lesser-Known Features Of Instagram to Make Any Business Stand Out

Everybody has an Instagram account! With 1.386 billion active users on a daily basis, it is the world's fourth most popular social media platform. According to Digitactseed, one of India's leading digital marketing organisations, Instagram is no longer just a social media network for sharing photos and videos, but a constantly evolving platform for connecting, interacting, streaming, and even shopping.

And to help businesses make the most of it, here are five intriguing but lesser-known features developed by Instagram's product team in 2020-2021.

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TAB FOR AUDIO SEARCH

Everyone is reeling, which is another way of saying they are browsing through reels. That is true! In India, close than 100 million daily active users consume material via reels. It has also reintroduced many musical classics to the public eye and become a determining element in the popularity of new songs.

However, the difficulty was that individuals couldn't recollect the songs' true titles. Now, with the addition of a new search option called Audio to the Explore section's search tabs, anyone can simply put in the song's lyrics or the artist's name to locate the audio clip and its numerous variants on Instagram.

Additionally, users can view the several reels created using this same audio clip and even use them for their own work. What benefit does this have for businesses and professional profiles? According to the social media experts at Digitactseed, the best digital marketing agency in Ahmedabad, by including popular or viral song clips in the reels, the reel's chances of ranking higher on the explore pages of people who consume similar content increase, and it becomes more discoverable to a wider audience on the platform.

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TRANSLATION OF TEXT IN STORIES

According to Statista data from October 2021, India has 201.1 million active Instagram users. Instagram supports nine Indian languages for posts, stories, and other features.

Now, in July 2021, Instagram announced Text Translation on Stories to ensure that all of its users may explore, see, and comprehend what people across the world are talking about on the platform, regardless of the language they use.

How does this function? When someone views a storey with overlayed text in a language other than the one specified in their app, Instagram displays a "See translation" notification in the upper left corner. Users will be presented with a translated panel after they tap on the option. At the moment, this functionality covers 90 languages.

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This upgrade may be beneficial for brands who operate in international marketplaces. Instagram users worldwide may now interpret and comprehend the written material in their favourite companies' Instagram stories. It previously had this feature in the captions of posts, profile bios, and even comments, but few people may have seen or discussed it.

TEXT TO SUBTITLE STICKER WORDS

Now, just one feature has us giddy with excitement! The words to text feature sticker on Instagram stories alters how users view their tales and reels. This feature, dubbed caption stickers, converts vocal speech to text and displays it on the screen as the video and audio play.

Consider this. Individuals who are capable of watching reels in public! Simply by deactivating the sound! And still miss a good deal of the action. Naturally, this is extremely beneficial for persons with hearing problems, who can also enjoy reels without audio cues.

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Businesses and professional sites can use this feature to expand their reach and engagement, as well as make their content more intriguing. While this functionality is now available in all English-speaking nations, it is still in beta in India and other large, non-English-speaking markets.

SEARCH FOR KEYWORDS ON INSTAGRAM

The Keyword Search function is one of the most understated, yet critical things that Instagram has offered.

Now, this feature is poised to fundamentally alter how users discover and consume content on Instagram. Previously, if someone wanted to find articles about bridal jewellery, they had to use hashtags such as #bridaljewellery. As a result, a lot of interesting content that may not have used the appropriate hashtag risked being overlooked.

However, with Keyword Search (yes, very similar to Google Search), users can simply search for the content they're looking for using key words or phrases, and the results include everything from posts to reels to videos, even if the content does not include the specific search phrase as a hashtag in its caption.

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GUIDES FOR INSTAGRAM

What exactly are Guides? Exactly… This addition failed to generate much excitement, despite its enormous potential for changing and boosting the platform's engagement game.

Guides are article-style postings that incorporate a variety of Instagram posts or captions, items or images, and videos. It's a unique feature that allows accounts and creators to promote food, products, services, and recommendations to their followers.

Businesses can develop a comprehensive catalogue of their items and promote them through recommendation-based marketing. By cleverly infusing their services or products with well-written descriptions and titles, brands can effectively advertise their offerings.

Now, these guidelines do not contain any fresh content, but are simply collections of previously published topics.

Additionally, unlike Reels or IGTV, when an account releases a guide, it is not featured on the timelines of its followers. Rather than that, these instructions required to be promoted via stories and direct messages in order for people to click and open them.

However, based on our expertise as one of the finest social media agencies in Ahmedabad, we ask WHAT IS THE RISK IN DOING SO?

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