Selling Digital Marketing Services to Small and Medium-Sized Businesses and Local Businesses

More businesses are realising the critical benefits of hiring digital marketing services to increase their online visibility and sales.

According to a recent survey, online merchants with a strong social media presence generate 32% more revenue than merchants who neglect their online marketing.

Also read: Best digital marketing agency in Ahmedabad

If you own a digital marketing agency, you must understand how to correctly promote your services in order to capitalise on the surge of organisations undergoing digital transformation.

storyblok-campaign-1a

The issue is that offering digital marketing services is qualitatively distinct from assisting other types of firms in increasing their sales. You must understand how to sell digital marketing services to small and medium-sized enterprises, as well as high-end clients and other types of businesses.

There is no need to fret, as we have produced this comprehensive guide to educate you all you need to know about selling digital marketing services to a variety of different types of clients. Continue reading to find out more.

Make Your Offerings Clearly Visible

Selling digital marketing services is not a one-size-fits-all endeavour, as the word "digital marketing" encompasses a diverse range of services. Unless you are a large six-figure company with the resources to hire specialists in every field, you are unlikely to offer every form of digital marketing service accessible.

To begin, you must decide on the type of digital marketing services in which you wish to specialise. This does not imply you must specialise in a single sort of marketing, but you should avoid offering everything if you are a tiny agency. Having said that, as your agency expands, you can outsource and expand your service offerings.

Also read: Top digital marketing agency in Ahmedabad

Several of the most prevalent types of digital marketing services include the following:

Optimization of search engines (SEO)

Marketing using social media

Marketing via email

Pay-per-click (PPC) advertising

Marketing analytics for content marketing

Marketing using mobile devices

Concentrate on one or two topics that can provide excellent customer recommendations and then expand as your organisation expands.

Recognize Your Customers

Successful digital marketing agencies understand their target market, as this clarifies everything else. Contrary to popular opinion, selling digital marketing services to any business will not increase your sales; in fact, it will diminish them.

Also read: Best digital marketing Service Company in Ahmedabad

SME's and local firms seek out digital marketing services that are knowledgeable about their industry, believing that the agency will know how to effectively represent them. This requires you to focus your efforts on a certain segment of your target audience and a specific niche. Demonstrating that you understand their industry, their target clients, and the best strategies for increasing their web presence is critical to getting recruited.

What Should You Do If You Are a Newcomer to the Business of Selling Digital Marketing Services?

If your agency is relatively young and you lack clients, have no fear; you may follow this simple guideline to determine your perfect future consumer, or "avatar":

Create a basic name for your avatar, such as Sarah, Jane, Chris, or Mark. This enables you to present the avatar to the rest of your team.

Conduct a split test on three distinct categories of potential customers or target markets. This way, you can track metrics and determine which one is the greatest fit for your agency.

Create a budget for them and a list of their aims and objectives. This could be to improve engagement, revenues, or brand awareness.

Bear in mind that your target audience is real; while you may have "made" your unique avatar, it is a depiction of a genuine potential consumer eager to purchase your services.

Bear in mind that while your agency cannot possibly be everything to everyone, it can be everything to someone. Concentrating your efforts on a specific area is critical to the success of your digital marketing agency. By 2020, over 70% of organisations will have undergone a digital transformation, which means there will be an abundance of clients willing to acquire your services.

Locate Your Clients in the Appropriate Locations

After determining who your ideal customer is, you'll know where to find them and how to approach them about your services. If your ideal client is a millennial, you may discover them on social media platforms like as Instagram, Facebook, LinkedIn, and Twitter, as well as on their own websites. If your desired client is a generation older, you can locate them online, on Facebook, on their website, in person, or in local directories.

Getting your agency listed on DAN is one way to sell your digital marketing services. DAN (Digital Agency Network) is a one-stop shop for digital agencies, where you may be quickly located by business owners in need of your services.

digital-agency-network-for-selling-marketing-services

How to Market Your Digital Marketing Services Effectively?

When selling digital marketing services, the last thing you want to do is seem like a sleazy used car salesman. This covers many of the more traditional sales techniques, such as cold calling, clarification calls, and digitally spamming potential clients.

Also read: Top digital marketing Service Company in Ahmedabad

Another typical tactic used by spammy digital marketers is to call a business and express their dissatisfaction with their marketing and online presence. All of them are time-honored techniques that will make them feel attacked rather than aided.

Rather than that, you must first earn their trust. You may accomplish this by conducting research on their firm first, determining their target audience, identifying gaps in their marketing efforts, and providing clear recommendations on how they can do it better—all without promoting your services.

This demonstrates to the firm that you genuinely care about their success, rather than treating them as a source of revenue. This is particularly effective when marketing digital marketing services to high-end clients.

Knowing how to sell digital marketing services to local businesses is a little different from selling digital marketing services online, as it is best accomplished in person. This helps to eliminate the possibility of sounding spammy in emails. A face-to-face encounter is far more effective because you may engage in conversation while inquiring about their pain points associated with attempting to advertise their brand.

Speak to Their Aspirations

It's easy to get caught up in attempting to make a lot of sales in the early stages of your agency. This will cause you to view potential clients as numbers rather than as actual people.

Also read: digital marketing agency in Ahmedabad

The primary issue with this approach is that you wind up dehumanising them and missing out on an opportunity to actually connect with them and their objectives.

To avoid this, converse with them about their challenges and objectives. According to a recent PR Newswire study, 79 percent of customers will only buy from firms that can demonstrate a genuine interest in winning their business. Prior to selecting an agency's or brand's services, these customers must feel that the agency or brand understands and cares about their demands.

To accomplish this, address their pain areas by delivering services that you can demonstrate will simplify their life or business. For instance, people start businesses in the hope of gaining more independence in their lives. By demonstrating how your services would enable them to spend more time with their families, you are directly appealing to their aspirations.

Demonstrate Their Greater Worth

Bear in mind that your potential customer is almost certainly being approached by a number of additional digital marketing businesses. This means that you must increase your value in order to differentiate yourself and demonstrate that you provide the best digital marketing services.

Prior to adding a fee for your services, ensure that you provide them with added value. This may include a complimentary website assessment, some complimentary advice, or a complimentary copy of your Ebook.

Also read: digital marketing agencies in Ahmedabad

Avoid overwhelming them with too many methods to assist them; instead, focus on one area at a time and demonstrate how one aspect of their organisation might improve with your assistance.

Recognize the Expertise Your Prospective Client Possess

As you contact with new clients, you'll realise that their expertise of digital marketing is varied. This can range from a complete novice with a new startup to an experienced looking to save time (yes, you can sell digital marketing services to fellow digital marketers!).

Clients at the novice level may have some expertise, but it is primarily based on online research. They may comprehend what they require, but have no notion how to implement their goals.

Intermediate Clients with a solid foundation in digital marketing may be ready to engage your services now that their firm has grown. Sell them your services by demonstrating how you can simplify their lives and help them grow their business.

Also read: digital marketing agencies in Ahmedabad