The Ascendancy of Low-Fi Social Media Platforms for Startups

When it comes to promoting your startup, one piece of advice that is frequently provided is to be real. What could be more authentic than lo-fi content shot on your phone and uploaded directly to Instagram without the use of expensive equipment or a large budget? Nothing, for the majority of consumers.

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Lo-fi, or low-fidelity, footage requires little production, can be shot on a phone, is behind-the-scenes, or is shot on the fly, implying that the quality is lower than typical. It's more do-it-yourself and allows for more frequent releases than, example, a large campaign that takes months to perfect and costs more.

Consumers have recently expressed a greater desire for content from their favourite startups. As previously stated, producing hi-fi material takes time, whereas lo-fi content may be released immediately upon completion — keeping your most devoted consumers delighted.

Additionally, lo-fi content increases your startup's authenticity, lowers your costs, and strengthens consumer interactions. By seeing you reject the traditional high-budget, high-impact, we're too good for you marketing that has dominated for so long, potential customers may envision themselves using your product or service and will be more receptive to learning more.

So, how are you going to accomplish this?

Utilize Your Phone as a Cameraman

It's incredible what a smartphone is capable of these days. Your photographs and movies will no longer appear to have been taken with a potato, however they may not be as high-quality as those taken with a professional camera... Consumers want to see their limitations now. They want to know they're purchasing and supporting a genuine individual who isn't airbrushed and occasionally makes a mistake, and the easiest way to demonstrate this is by using your phone as your videographer.

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Become a Star

While we all enjoy seeing which celebrity is featured in the current campaign for a brand, the reality is that consumers would rather see someone similar to themselves. It establishes trust between your startup and your target audience, humanises your business, and is the most honest form of marketing there is. While being the star of your own campaigns is intimidating, it will have a stronger influence on your target consumer audience.

Maintaining Simplicity

The very concept of attempting to film a high-budget production on an iPhone with a complete cast and crew is enough to make your head spin, which is why retaining the content you generate is the only viable option. This can include a day in the life, seminars, Q&A sessions, and even resharing customer-created material.

Make Use of That Audience

It's highly possible that your consumers have access to a multitude of content. With the rise in popularity of platforms such as TikTok and Instagram Reels, it's now easier than ever for anyone to make a short-form film highlighting your startup using only their phone. Additionally, consumers trust other consumers more than anybody else, so dig through your tagged posts to see what you can uncover.

Fearless in the Face of Imperfection

The public has had enough of perfectionism. They want to see your startup's product or service in action in order to determine whether it is a good fit for them. They want to see how it looks in low light, how it appears via a phone lens, and how it is used by someone just like them. If the video you shoot yourself is little off-angle, the audio is a little off, or the lighting isn't studio-quality, that does not mean it automatically goes to the cutting room floor. Indeed, videos produced on smartphones have a 164.5 percent efficacy rate.

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