Top 2022 Digital Marketing Trends Predictions!

There are over 200 million small businesses on Facebook, each waving their digital arms wildly in a bid to acquire new clients.

It's becoming increasingly difficult to stand out on such a crowded platform. Therefore, why not allocate some of your marketing budget to a site that 80 percent of users perceive as a "online oasis"?

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This brings us to my top prediction for 2022 digital marketing trends: Pinterest marketing will explode in the coming year!

Pinterest is a search engine and social media network that enables businesses to leverage keywords, hashtags, and even schema to optimise pins for new audiences, traffic, and conversions. Additionally, the news feeds 'For You' and 'Today' employ a variety of algorithms.

Despite its underutilization as a digital marketing tool, according to the GlobalWebIndex (GWI) 2021 Social Media Trends Report, approximately 4 out of 10 Pinterest users use the site for buy inspiration and product discovery, particularly in the aftermath of the Covid outbreak.

As a result, product discovery has accelerated thanks to Pinterest, making this platform ideal for businesses looking to increase online sales through Pay Per Click (PPC) advertising.

In terms of a single industry that will mostly succeed with Pinterest Marketing in 2022, the poll discovered that Pinners in the United States are particularly interested in culinary inspiration. For instance, with one in every five Americans using meal delivery services, Pinterest may be the ideal platform for Consumer Packaged Goods (CPG) companies, food delivery services, and restaurants to achieve strong PPC ROIs.

Pinterest marketing will eventually benefit e-commerce enterprises in the previously mentioned industries, particularly as the platform continues to offer new features that simplify in-app purchases and selling.

As of May, Shopify merchants, for example, can now submit whole product catalogues as shoppable pins. As a result, according to Sprout Social, the number of Pinterest users purchasing on the app increased by 50%, as many individuals chose for online shopping during the lengthy lockdowns and pandemic measures.

Because Pinterest is a platform for sharing ideas and inspiration, businesses cannot afford to ignore the power of Pinterest marketing. Pins have an effect on online shopping. Businesses should work with a digital marketing agency to design and manage perfect PPC content for their target audience on the Pinterest platform.

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How Can I Become a Pinterest Success Story?

Businesses must prioritise branding for efficient marketing since subconscious impressions influence the consumer shopping experience.Large businesses invest millions in branding that elicits good feelings in order to get the broadest possible audience to purchase their product. From Nike's encouraging physical activity motto, Just Do It, to Coke's effective product placement, the more successful a product name is, the more money is invested in good branding and design.

So how do smaller enterprises compete against such household names? As a Leading Digital Marketing Agency in Sydney, the most critical strategy we always incorporate in our digital marketing campaigns is determining the channel that is most appropriate for the product we are advertising.

As with most other forms of PPC marketing, eCommerce marketing requires precise audience targeting. Audience targeting is a technique used by digital marketing organisations to ensure that their adverts are only displayed to those most likely to be interested in what they're offering.

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A well-designed brand communicates the appropriate message to the appropriate audience (your ideal customers/clients) on the appropriate subject (your price/quality point, your brand goal).

As a result, a good branding strategy begins with appropriate customer awareness. At every point of contact a customer has with your brand, your brand's logo is converted and perceived, working as a shortcut for customers to make quick judgements about your firm.

How Much Money Do You Need to Advertise on Pinterest?

The total cost of your Pinterest advertising investment will include planning, management, and campaign setup fees from a digital marketing agency, as well as any necessary creative development. An agency may give you with a precise quotation that is tailored to your specific requirements and details exactly what you will receive and how it will be delivered.

Beginning with a $1,000 advertising budget is an excellent place to begin (per month, per channel). This is to ensure that your experts have sufficient cash to rapidly test, learn, and optimise in order to discover the sweet spot. We can operate on a shoestring budget, but our progress will be hindered.

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