TOP TIPS FOR VIDEO CONTENT CREATORS THAT WILL TRANSFORM YOUR BRAND

Why bother with video content when promoting your business might be difficult enough? Perhaps it sounds like too much work, or you're shy in front of the camera, but being a video content creator provides a lot of advantages. It's a great method to get people's attention and increase engagement, and it's the most popular sort of material. Continue reading to learn about the tools that video content creators utilise to help their businesses develop.

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Here are some video recommendations on the types of videos you can make, as well as recording and publishing advice, to help you succeed.

HOW IMPORTANT ARE VIDEO CONTENT CREATORS?

If you want to connect with your audience, using video is an excellent way to do so. Its passive nature not only appeals to mobile users, but it may also engage even the most sedentary web surfer. It's useful since you can utilise video to cover any subject and explain anything.

VIDEO TYPES FOR USE ON SOCIAL MEDIA

When it comes to developing a video for social media, video content makers have a wide range of alternatives. Here are some suggestions:

INTERVIEW/QUESTION AND ANSWER

By answering their questions, you can engage your audience in informative interviews or Q&As. Prepare questions ahead of time for a conversation with a team member, consumer, or thought leader, and solicit feedback from your followers! You can use Instagram Live, Instagram Stories, IGTV, Facebook, or YouTube to create this type of video, or you can publish short videos to your social media channels.

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BEHIND-THE-SCENES

People enjoy seeing behind-the-scenes footage, and this type of video is a wonderful way to emphasise your company culture while also allowing viewers to see what goes on in the day-to-day operations of your firm. This type of video would work nicely on Facebook or Instagram Stories, as well as on social media or YouTube as a short video.

VIDEOS IN REAL TIME

Live streaming is now available on nearly all platforms, and fans adore this video format. Live streaming make your brand appear transparent, and this in-the-moment contact allows you to connect with your audience. This is an excellent format for Q&As, behind-the-scenes footage, and event coverage. Live broadcasting is available on Instagram, Facebook, and Twitter. After the live, you can share short videos with highlights on social network or upload a video to YouTube.

CONTESTS AND GIVEAWAYS

This kind of video has been shown to increase engagement, and you may (and should) use it to promote your contests. You can either record a video to announce the winners or organise a live stream giveaway where you select winners from viewers who interact with your video on air. This type of video can be shared on any social media network!

REVEALS AND ANNOUNCEMENTS

Are you looking for a way to break the important news to your audience? A video announcement is a great method to get people excited about something. This video material can be shared on any social media platform.

EVENTS

Post a video from your events, or even events that you attend, to appeal to your followers' FOMO (virtual ones included). Facebook, Twitter, and Instagram can all be used to generate live stream recaps. All social media platforms are excellent for recording events.

HOW-TOS AND TUTORIALS

Finally, there are video tutorials and how-to videos. Because this form of video is one of the most-searched-for on the internet, it has a high chance of engaging your audience. YouTube and Instagram TV are perfect for these videos because they tend to be a little longer. Make sure to use a 10-30 second trailer to advertise your longer-form videos on your other channels.

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SUGGESTIONS FOR SOCIAL MEDIA POSTING

Let's look at how to make your video social media-friendly. These tips are a great place to start if you want to make your videos stand out on social media sites like Facebook, Instagram, and Twitter.

• Entertain, inspire, or educate your audience. This is the most important rule to follow in order to make your video valuable!

• Draw people's attention to yourself. Within the first three seconds, include an eye-catching title card to attract the spectator in.

• Sound isn't required. Make sure your video operates without sound so that viewers can follow along whether or not they are listening to the audio.

• Include captions. Videos with no words or only text can be quite effective. If dialogue is required, include captions to assist the audience.

• Keep it brief. On social media, short videos perform well. This equates to 2-3 minutes on Twitter and Facebook. You may make videos on Instagram that are up to one minute long, but 15 seconds is still a reasonable length to aim for.

• Allow them to loop. Videos on Instagram will automatically loop, while short videos on Facebook and Twitter will do the same. Consider this when creating your video, as you may be able to create a continuous loop that viewers may not notice.

• Use native uploading. Instagram does not enable you to share a link to a video published on another site, but Facebook and Twitter do (usually YouTube). You can also directly upload a video file that is a 'native' video. Facebook's algorithm favours native video, so if you upload it natively, your video will be more likely to appear in viewers' feeds.

While this may appear to be a lot of regulations, they are essential for optimising your video content for social media. It's all about experimenting to determine what works best for you and your target market.