Upselling & Cross-selling to increase sales on your Ecommerce website

Indians spend about six hours per day online. And 50% of all online traffic is directed toward online shopping websites in search of items and services. While this development has prompted many small businesses to begin selling online as well, many still lack the marketing approach necessary to capitalise on it. Additionally, to differentiate yourself from the plethora of internet merchants.

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As a digital agency in Ahmedabad specialising in ecommerce website development, Digitactseed always advises its clients to incorporate online upselling and cross-selling into their digital sales strategy. In a nutshell, this means that ecommerce websites should have elements that encourage users to add additional things to their cart during or even after checkout. However, how do upselling and cross-selling differ? And how can they be more successfully employed to boost the size of each transaction and retain customers? Continue reading...

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While upselling and cross-selling are sometimes misunderstood, there is a critical distinction. While upselling is concerned with enhancing the order value, cross-selling entails offering a recommendation that is complementary to the initial product. Thus, an upsell is a minor improvement, whereas a cross-sell is a completely different buy.

Wait... Let us attempt it with a more realistic scenario. When a hungry customer gets a burger at a McDonald's, the guy behind the counter asks, "Would you like fries with that?"

That is a pitch for cross-selling. Now, if the counter person had added, "For just X rupees/dollars, you can make this a Big Mac." That is an attempt at upselling. With the world becoming digital (and we won't stop repeating it! ), brands can use the same sales technique to their websites as well... This is how!

BUY THE LOOK

This strategy is effective for fashion and lifestyle firms. When a visitor picks a product, such as a shirt or kurta, the display page will display a small module directly beneath the description, with a high-resolution image of a model wearing the shirt/kurta, as well as a jacket, pants, shoes, and sunglasses. This strategy should now be employed when all of the aforementioned products are available on the website.

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Brands such as FabIndia, Ray Ethnic, and large ecommerce firms such as Amazon and Myntra primarily rely on this strategy of cross selling to raise the cart value of their page visits. Additionally, buyers gain because they have their selected outfit ready to pick and sent to them for a set shipping charge.

COMPARE SIDE-BY-SIDE

This is an excellent upselling technique that is primarily employed by brands that offer electronics and electrical products, where upgrades are critical. Consider the buying of a mobile phone as an example. When a consumer picks a Samsung phone model with particular storage, processor speed, and camera quality specifications, he or she is presented with a module with a slider containing similar phones from the same and different companies, but with a slightly updated version at a higher price.

Because these products are displayed in such a way that the viewer can immediately compare the look and feel, as well as the features, of the phone to the price difference, there is a good chance that he or she will opt for the upgraded model, as they will not mind paying a few extra dollars for a better model.

COMMONLY PURCHASED IN COMBINATION

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The objective here is to market ancillary products. While this may sound similar to the last point, it applies to nearly every type of product, including food, clothes, gadgets, and even services.

Amazon.in excels at this; even for the most insignificant thing on their website, they will have a suggested product ready to be pitched on their product landing page. Consider adding peanut butter to the cart as an example. Immediately below, you'll notice the title Frequently Bought Together, which includes options like multi-grain bread and even a butter knife.

The buyer is likely to add the complete bundle to their cart, just as they did with the Shop The Look.

DISCOUNTS FOR BUNDLES

Let us not dispute that everyone loves a bargain! We're fairly certain that even Asia's wealthiest guy looks for bargains on the peanut butter he orders. Bundle discounts perform exceptionally well when combined with the Frequently Bought Together or Shop The Look strategies.

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reductions on products

Why is this strategy effective? Because if a consumer purchases Products A and B individually, he or she may be charged the entire price and may incur additional shipping fees. However, when consumers are provided both the primary and supplementary items at a little but attractive discount, they are compelled to accept the deal, as they view the discount and flat delivery rate as savings on the purchase, while the seller increases the value of his/her cart.

Not only will a successful upsell and cross-sell campaign enhance average order value, but it will also increase customer retention. Now that you've learned how to boost your online sales with these simple tactics, it's time to get started!

Alternatively, you may sit back and watch the numbers climb by employing ecommerce website developers from, the premier software development firm! Send us a message here!

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