What is the best way to conduct keyword research for SEO?
- digi tact
- Dec 13, 2021
- 4 min read
What is the best way to conduct keyword research for SEO? Here are the top nine methods:
1. Idea generation
Seriously, brainstorming is one of the most straightforward methods for generating keywords! Make a list of terms or phrases that your customers might use in the search box to find your product or service.
Put yourself in the shoes of the customer and ask a close friend or family member what keywords they would use to find your product or service on Google.
Reread your "keywords" list and choose the ones that are most relevant to your company. Do this over the course of a few days, gathering feedback from a variety of people, and your final keyword list should be fantastic!
2. Make use of free keyword research software
Using keyword research tools is one of the more dependable approaches to find keywords. There are numerous free programmes available that may provide you with thorough keyword statistics. Wordstream, Google's Keyword Planner, Keywords Everywhere, and many others are among them.
Assume you're a clothing company that specialises in men's clothing and you're attempting to figure out what keywords your target customers are searching for.
We may utilise a free application called "wordstream" to uncover all of the related keywords that are relevant to your company. Let's use the keyword "Men clothing" as an example.
The red arrow indicates the focus keyword. In blue boxes, the relevant keywords, search volume for those matching keywords, cost-per-click (CPC), and competitiveness for each phrase are highlighted.
3. Perform a competitor analysis
Investigate keyword competitiveness to identify what terms your competitors are using. Use free or paid keyword research tools to make this process go faster.
You'll be able to observe how your competitors rank and what they're willing to compete for as a result of this. With this information, you can either use Google Ads to compete for those keywords or create well-written and useful content that includes those keywords.
While long-term SEO optimization of your content and website is beneficial, search engine marketing (SEM) is a viable option if you want to grow your business quickly.
Take the preceding example's target keyword "Men Clothes." As we can see, there is little competition for the following phrases, so if a clothes firm is interested, they should be able to easily rank for them.
Learn how to win on Google through paid efforts by taking this online Google Ads course.
4. Focus on a Specific Area
Depending on your brand and the term you want to target, competition could be fierce. As a result, starting with your local area is an excellent option. Incorporating location-based keywords increases brand awareness and motivates customers to purchase your products or services.
The company's location plus a few kilometres, the entire municipal territory, or even the entire city could be included in local keywords. This method is very useful for businesses who wish to reach out to a local audience.
In the long run, your firm will rank well on Google as more and more people value you and your products!
5. Research your buyer personas.
Understanding your target audience's various personalities can help you find the right keywords and boost your company's SEO.
You can find the right keywords by evaluating your customers' needs and requirements, as well as understanding their personalities!
Consider putting specific information about your customers into a graphic style. The age, gender, behaviour, likes, habits, and requirements of the audience should all be taken into account
When you finish this task, finding relevant and effective keywords for your organisation will be a breeze!
6. Make a list of the keywords that are most important to you.
As a result of your research, you may wind up with a massive list containing hundreds of keywords and keyword phrases! It's impossible to go for them all at once. As a result, you must put them first.
• Concentrate on keywords for the items or services with the biggest profit margins.
• Target low-competition keywords to raise your profile, even if the profit is little.
• Look for terms that can be used to market several products or services. You can broaden your SEO for other keywords if you start ranking high for some of these phrases.
7. Examine Your Website's Search Reports:
The search bar on your website might reveal some interesting thought habits! Users that want to find a specific product or piece of information on your site use the search box. A report on frequently searched phrases might help you figure out what your website's visitors are looking for.
You can use the data to create goods or content that meet the expectations and preferences of your target audience. Additionally, you will receive the most commonly used search terms, which you may then use for SEO to reach a wider target audience.
It'll be as though you're listening to your potential customers and delivering them exactly what they want! As a result, don't dismiss the search results that arrive on your website.
8. Pay attention to long-tail keywords.
A long-tail keyword is a keyword phrase that has three or more words. Rather than targeting big groups of people, long-tail keywords are utilised to target specific demographics. To put it another way, they're more specialised than generic keyword terms, and they're often less competitive.
Long-tail keywords are also better for conversions since people who search for them have more intent than people who look for short phrases.
Consider the example of "red coats for guys," which is a long-tail keyword.
Despite the low search volume, consumers who know exactly what they want are more likely to buy a red jacket, as shown below.
Comments