Why does your e-commerce website require stunning images?

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A IMAGE IS WORTH MUCH MORE THAN A THOUSAND WORDS

When you're shopping online, what is the first item that attracts your eye and compels you to click? The IMAGE, correct?

After you've seen the image and your mind has been convinced for a few seconds that this appears to be a nice product, you'll move on to reading a little more about it, perhaps the title, the description, and finally the reviews.

Have you noticed how critical visuals are in e-commerce? If something does not appeal to the eye, online users will browse through and locate something that does.

However, why does this occur, much more so with e-commerce and online shopping?

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THE PEOPLE PREFER TO SEE THINGS OVER READ ABOUT THEM

We live in an age of intelligence. Everything is connected to the internet and your smartphone, from your toothbrush to your television. We no longer type to send a message or to look up information online. We photograph it and take appropriate action (Thank you Google Lens).

If you examine all of the marketing and advertising research and polls conducted throughout the years, you will notice that the visual aspect has always triumphed over text. Yes, people appreciate a clever pun here and a subtle humour there. However, a gorgeous garment will not sell through words alone; people want to see the design, the fabric, and the notion of how it would look on a real person. Only then will they consider the pricing and placing an order.

Also read: Best digital marketing company in Ahmedabad

However, a gorgeous garment will not sell through words alone; people want to see the design, the fabric, and the notion of how it would look on a real person. Only then will they consider the pricing and placing an order.

Here's an interesting fact: Over 20% of all returns made after online purchasing occur because the physical product did not match what the buyer saw online on the website.

Therefore, it is critical that you provide authentic images of your products, taken by specialists from numerous angles with a clean background and adequate lighting.

IMAGES AID IN THE SEARCH ENGINE OPTIMIZATION OF YOUR WEBSITE

YES, you read correctly. Images have a significant role in the SEO of any e-commerce website. With an increasing number of people utilising image search like Google Snap or photo search apps, the search engine's artificial intelligence analyses and matches the image's visual characteristics to the images you upload to your website. And when they do, your product appears in the search results. And it is not just anyone that advises this; it is the SEO professionals at Digitactseed, the leading SEO firm in Ahmedabad.

Also read: Best digital marketing company in Ahmedabad

Additionally, labelling your product appropriately using its name rather than general phrases such as enables the search engine to match your product with relevant queries and fetch it up online. Additionally, your photos must include Alt Text describing the goods, for example, Blue Cotton Summer Dress with Floral Patterns. All of the appropriate keywords were chosen to describe your product image, which makes perfect sense.

IMPROVES THE ONLINE STORAGE EXPERIENCE

If your brand does not differentiate itself and appeal to the visitor on your page, you risk losing a sale. Additionally, well-shot images of your products provide an element of uniqueness and trustworthiness, as customers are deprived of the tactile experience of scrutinising the object with their hands and instead rely on the visual experience on their computers.

Thus, it is preferable to invest in high-quality photography of not just your products, but also in developing an overall visual experience. Engage specialists that can assist you in developing a comprehensive idea around your product and its connection to your business, as well as guiding you in selecting the appropriate photographers to tell your narrative via images.

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THIS IS NOT A COST, BUT AN INVESTMENT.

In the last decade, the e-commerce industry has gotten increasingly competitive, as more firms have entered and begun selling their items online. And this trend accelerated when countries fell into lockdown in 2020 owing to the virus, forcing individuals to purchase what they need online.

As a result, you must progress and diversify your revenue streams beyond your brick and mortar store. You can either commission the creation of an e-commerce website for your brand or business or sell through third-party platforms such as Amazon, eBay, and others. However, regardless of where you sell online, your images will play a significant influence in drawing people to your website.

Excellent, unique images encourage more visitors to click on and engage with your product link. And when search engines and online buying platforms detect this tendency, your product is automatically ranked higher. Thus, while it may appear to be an additional expense now, the ROI on high-quality photographs for your e-commerce platform will be multiplied.

Also read: Best digital marketing company in Ahmedabad