Why Long-Form Content Is Crucial To Effective SEO

Why Long-Form Content Is Crucial To Effective SEO

When it comes to long-form content, no two writers will ever agree on the same solution. One issue we continually combat as an SEO business offering digital services in Ahmedabad is that, as netizens' attention spans shorten, we must write shorter, crisper content.

However, what about readers who seek to obtain thorough, detailed information from us? And, of course, it will impede SEO activity, since short-form content will never meet the required minimum length.

Let's attempt to define what we mean by long-form content and why it remains relevant in content marketing.

HOW IS LONG-FORM CONTENT DEFINED?

experts in content marketing

Long-form content has been defined in a variety of ways. While some argue that any blog that exceeds 700 words is deemed long-form, content marketing experts argue that instructive posts that exceed 1200 words qualify as long-form content.

digitactseed SEO experts have long thought that any blog or article wishing to rank higher on search engine results pages should be at least 800 words in length and contain all relevant keywords.

And generating long-form content has a slew of advantages for organisations looking to garner as much attention as possible on the internet. This is how...

ADD MORE HYPERLINKS

Backlink HubSpot graph illustrating the relationship between the length of content and the number of backlinks.

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Google prioritises high-quality content and link building over the inclusion of any website on the search engine results page (SERP). Additionally, long-form material has a larger chance of generating high-quality backlinks.

HubSpot discovered that posts with a word count of over 2500 words attract the most links in their research The Anatomy of a Shareable, Linkable, and Popular Post. On the other side, short material generates 75% fewer backlinks than articles of typical length (900–1200 words).

CONTRIBUTES TO THE SITE'S VISIBILITY

SEMrush conducted additional research on over 700,000 articles and discovered that articles with more than 3000 words produce three times the traffic as articles with 90-1200 words. HubSpot discovered that articles between 2,250 and 2,500 words generate the highest organic traffic.

Here's another amusing fact we discovered. Neil Patel, founder of NP Digital and a well-known digital marketer, received over 100,000 monthly visitors in the first year of starting his website Neil Patel. Are you curious as to how? To be sure, his content is dense with data, statistics, and in-depth expertise of digital marketing, but his posts are nowhere near 4000 words in length.

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The point we're arguing here is that when you publish high-quality long-form content while intelligently using keywords, search engines will undoubtedly rank you higher and direct visitors to your website.

RAISES THE RATE OF CLICK-THROUGH

The click-through-rate (CTR) is a metric used to determine the performance of keywords, advertising, and SEO listings. To put it another way, the number of clicks on an advertisement is divided by the number of times it is displayed to individuals online. For example, if an advertisement is presented to 100 people and 5 of these people click on it, the CTR is 5%.

Search engines utilise this data to determine whether a page on a website is sufficiently informational for its users. Less clicks indicates that the page is unable to satisfy the user's query. As a result, they drop the page's ranking in the search results.

Additionally, when producing long-form material, it allows for the creation of intriguing headers, description tags, and the placement of many keywords throughout the piece. These cleverly designed titles, headers, and descriptions, which are filled with keywords, tempt the visitor to click on them when displayed on the SERP. And once they're there, it can also direct them to the site's numerous products and pages.

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EXTENDS DWELL TIME

The dwell time of a visitor is the amount of time they spend on a certain website. This measure indicates to Google if a website or a particular page on the website is worth spending time on or whether the page meets the user's needs. If a website's dwell time is too brief, Google considers it unrelated to the search query.

Long-form, high-quality material attracts more visitors. It enhances dwell time by allowing users to linger on the website for an extended amount of time.

SUGGESTIONS FOR WRITING LONG-FORM CONTENT

Avoid long-winded sentences. Reduce the content to shorter sentences and then group them together to produce a paragraph.

Consider listicles (Thank you BuzzFeed). The public adores lists! Rather than large blocks of paragraphed information, list the points and provide brief summaries for each one.

Create a content flow. For instance, establish a word count for the introduction, the section that introduces the topic. Number the bullet points that cover the story's heart and, once again, assign a precise number of words to each.

Include source links for all studies and research cited in the article; this aids in backlinking.

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